Showing category "Business" (Show all posts)

Personal Branding for Coaches: Motivation; Values, Intentions

Posted by Ross Nichols on Monday, November 26, 2018, In : Business 

Further to my recent post [‘Business Start-up for coaches: Labels; Niche; Style'], I’ve been reflecting on how coaches establish their personal brand. New coaches can get hung up on the trappings of branding, such as business name, logo, strap line and so on. These are important, yet superficial. What’s more important is the experience your prospects and clients have when engaging with you. In my view, the key to creating a b...

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Business Start-up for Coaches: Labels; Niche; Style

Posted by Ross Nichols on Friday, November 2, 2018, In : Business 

In recent sessions with start-up coaches, I’ve noticed some common issues around how coaches describe themselves and present themselves to the market place.  Here is my suggestion, which may be helpful for new coaches launching their practice.

There are 3 related issues: what labels you give yourself, the niche you are aiming at and your coaching style.  Let’s look at each of these in turn.


This needs to be clear and simple so people who are looking for the service you offe...

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Diary of a Business Accelerator - 1 of 6

Posted by Ross Nichols on Friday, November 25, 2016, In : Business 
I recently completed a 6 month business accelerator programme in London - the photo shows those of us who attended the final session in October 2016.  I wanted to share my learning so here is my first post of 6 on my experience, which I'm calling, 'Diary of a Business Accelerator'.  I hope you find it useful.

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