PERSONAL BRANDING FOR COACHES: MOTIVATION, VALUES, INTENTIONS Further to my recent post [‘Business Start-up for coaches: Labels; Niche; Style'], I’ve been reflecting on how coaches establish their personal brand. New coaches can get hung up on the trappings of branding, such as business name, logo, strap line and so on. These are important, yet superficial. What’s more important is the experience your prospects and clients have when engaging with you. In my view, the key to creating a b...
In recent sessions with start-up coaches, I’ve noticed some
common issues around how coaches describe themselves and present themselves to
the market place. Here is my suggestion,
which may be helpful for new coaches launching their practice.
There are 3 related issues: what labels you give yourself,
the niche you are aiming at and your coaching style. Let’s look at each of these in turn.
This needs to be clear and simple so people who are looking
for the service you offe...