Browsing Archive: December, 2013

The Keys to Success in your Business and Career

Posted by Ross Nichols on Wednesday, December 18, 2013, In : career 
Introduction
As part of a research project I started with Mentor-net and their partner, CASS business school, I was thinking about mentoring: what exactly is it? If we take the traditional '4 Ps marketing mix' approach of product, price, promotion and place, what exactly is the product that we call mentoring? Around the same time, I attended an excellent presentation by Dr Dave Richards (Inspire networking group, Bournemouth) on The Many Ps of Marketing. This led me to thinking about what P wo...

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